Both of these promoting tools have been found to be very effective in increasing brand popularity. An influencer is a person who endorses your brand with their own agenda in mind. Whilst brands advocate, which can be a customer, employee or even a shareholder, they promote the brand because they genuinely love what the company is about and what they sell. This has been the only dividing factor known between the two marketing techniques. Whilst both are very effective, people now are beginning to choose brand advocacy over influencers. The reasons for this choice of investment are actually quite simple. The fact that brand advocates are your employees or customers, the expenses of promotion will be minimized. The fact that[…]