Today’s savvy consumers increasingly rely on the opinion of their friends, family, and colleagues to make buying decisions. In the social media era, people are less trusting of traditional modes of marketing; they’d rather heed a word from their peers than listen to ads. That’s why forward-thinking are using employees to drive the message home on social media. The Employee Advocacy Definition: It is a nifty social marketing strategy whereby employees promote company’s brand, service or product through word-of-mouth (WoM) or social media channels. It could be as simple as an employee posting company updates on Facebook or the whole workforce sharing brand content on their personal social media accounts. Either way, the company is poised to reap big by turning[…]

Both of these promoting tools have been found to be very effective in increasing brand popularity. An influencer is a person who endorses your brand with their own agenda in mind. Whilst brands advocate, which can be a customer, employee or even a shareholder, they promote the brand because they genuinely love what the company is about and what they sell. This has been the only dividing factor known between the two marketing techniques. Whilst both are very effective, people now are beginning to choose brand advocacy over influencers. The reasons for this choice of investment are actually quite simple. The fact that brand advocates are your employees or customers, the expenses of promotion will be minimized. The fact that[…]