Today’s savvy consumers increasingly rely on the opinion of their friends, family, and colleagues to make buying decisions. In the social media era, people are less trusting of traditional modes of marketing; they’d rather heed a word from their peers than listen to ads. That’s why forward-thinking are using employees to drive the message home on social media. The Employee Advocacy Definition: It is a nifty social marketing strategy whereby employees promote company’s brand, service or product through word-of-mouth (WoM) or social media channels. It could be as simple as an employee posting company updates on Facebook or the whole workforce sharing brand content on their personal social media accounts. Either way, the company is poised to reap big by turning[…]